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MotorCheck Brand Guidelines
MotorCheck Brand Guidelines

How to apply our branding consistently across all mediums, ensuring that our brand identity is represented accurately and effectively.

Shane avatar
Written by Shane
Updated over a week ago

Welcome to our comprehensive guide on MotorCheck's brand guidelines. Below, you'll find detailed instructions on how to use our monograms, logotypes, corporate colors, typography, and more.

Monograms and Logotypes

MotorCheck's identity is encapsulated in our monograms and logotypes, which come in various forms to accommodate different contexts and backgrounds. Here's how to use them:

  • Positive Monogram and Logotype: Ideal for use on light backgrounds, ensuring our brand stands out clearly.

  • Negative Monogram and Logotype: Designed for dark backgrounds, these versions ensure our logo remains visible and impactful.

  • Logotype with "Powered By": Use this variant when showcasing partnerships or collaborations to maintain brand integrity.

  • Logotype with Tagline: This version is perfect when you want to communicate our brand essence alongside our logo.

It's crucial to select the appropriate version based on your design's background to maintain legibility and brand recognition.

Corporate Brand Colors

Our brand colours are a vital part of our identity, conveying our values and enhancing brand recognition:

  • Black: Pantone P 179-16 (C: 25, M: 25, Y: 25, K: 95, R: 32, G: 28, B: 28)

  • Red: Pantone P 45-8 (C: 0, M: 91, Y: 92, K: 0, R: 239, G: 62, B: 45)

  • White: Pantone White (C: 0, M: 0, Y: 0, K: 0, R: 255, G: 255, B: 255)

These colours are the only ones that should be used in any material representing MotorCheck, ensuring consistency and brand integrity.


Our corporate typeface, Gotham Rounded, plays a crucial role in our visual identity. It's versatile and should be used across all print and digital applications to ensure uniformity. The typeface comes in various weights, including Light and Light Italic, providing flexibility while maintaining a cohesive look and feel.

Minimum Sizes

To ensure our branding is always clear and legible, we have set minimum size requirements for our monogram and logotype:

  • Minimum Height: 15mm or 45 pixels

This rule ensures our branding remains impactful and recognizable, even in smaller applications.


You can download the following logs by clicking on their respective links.

High Resolution Logos for Print Use

Adhering to these guidelines will help maintain the strength and consistency of MotorCheck's brand across all platforms and communications. Whether you're creating marketing materials, digital content, or anything in between, these standards will guide you in presenting our brand in the best possible light.

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