A pillar page is a central information page that you link to from all your EV listings, website menus, and marketing emails. It serves two purposes:
Buyer confidence: It explains the certificate in simple terms.
SEO: It increases your organic visibility for EV-related searches.
What your pillar page should contain
Below is a full content package you can give directly to your web developer. Everything is included so they can build the page without needing further assets.
**Dealer Pillar Page Template**
(You may copy/paste this content into your website)**
What Is an AVILOO Battery Certificate?
An AVILOO Certificate is an independent, scientifically backed evaluation of an electric vehicle’s high-voltage battery. It uses detailed live vehicle data to assess battery health, reliability and performance.
During the AVILOO Flash Test, hundreds of signals are analysed — including SoH calculations, cell voltage spreads, temperature sensors, energy counters and BMS data — producing the most accurate battery health evaluation available on the market.
What the Certificate Shows
✔ State of Health (SoH)
A percentage showing how the battery compares to its condition when new. This allows buyers to estimate real usable energy and real-world range.
✔ Benchmark Rating
AVILOO compares the battery to thousands of similar vehicles, using a non-linear model to determine how well this battery performs relative to other EV's across the globe.
.
✔ Battery System Checks
Confirmation that sensors, the Battery Management System (BMS), cell voltages and communication signals are performing correctly. Any anomalies are flagged.
✔ Energy & Range Estimates
Each certificate includes clear tables showing:
Gross, net and usable energy
Estimated current range
WLTP vs typical consumption vs personal range
(based on AVILOO’s extensive fleet data)
✔ Messages & Warnings
Any important warnings encountered during the test are displayed, giving full transparency.
Why This Matters for EV Buyers
The battery is the most expensive component of any EV.
Visual inspection alone cannot reveal battery condition.
AVILOO provides scientifically validated data, not guesswork.
Buyers gain confidence, transparency, and peace of mind.
See a Sample Certificate
Additional Resources
Your web developer can retrieve AVILOO logos and associated imagery at this link;
Possible Additional Media Ideas
You might like to add the following to your webpage;
Pictures of your AVILOO unit in action at your dealership
A video showing a member of your team carrying out a test (you can use the one below if you prefer)
A video explaining what the test does and why it's important for your buyers
A Frequently Asked Questions Section
Q: Does a high SoH guarantee future battery performance?
A: No, but it gives buyers a strong indication of current condition and likely degradation patterns.
Q: Can the certificate detect faulty cells or sensor issues?
A: Yes. The Battery Checks and Sensor Checks flag irregularities in voltage spreads, sensor readings and BMS performance
.
Q: Is AVILOO independent of the vehicle manufacturer?
A: Yes. This ensures neutrality and transparency.